PHILOSOPHY

An INDEPENDENT atélier for creativity.

FATALE brings together skilled practitioners - be they photographers, writers, scientists, coders, developers and more - under the Creative Direction of multi-award winning designer art director Craig Ward

Fusing art, design, science and process to create iconic videos, installations, branding and packaging all the way through to digital experiences and beyond.

FATALE starts where my skill-set and abilities as an individual end, but my creative vision continues. Assembling project-specific teams from diverse, and frequently niche backgrounds, to realize concepts that would likely have been impossible under traditional circumstances.
— Craig Ward